Overview
How many contacts are in your CRM right now? A thousand? Five thousand? Ten thousand? Now, how many of those have you contacted in the last 90 days? If you're like most law firms, the answer is less than 10%. Which means 90% of your database — people who were interested enough to contact a law firm — are sitting there untouched. Rotting. Getting older, getting colder, getting further from the moment they needed you. That's not a contact list. That's a graveyard. What Database Rot Looks Like - Leads from 2023 that never got a callback - Consultations from 2024 that didn't convert (but might now) - Former clients who might need you again - Referrals that were made but never followed up on - People who said "not now" six months ago (what about NOW?) Every single one of these contacts cost you something to acquire. Marketing dollars, time, reputation, effort. And they're just sitting in your CRM, aging like milk. The Reactivation Opportunity Here's what happens when you turn AI loose on a stale database: - 15-25% of contacts respond to re-engagement - 5-10% of those convert to new or returning clients - Cost per acquisition: nearly zero (they're already in your database) On a database of 2,000 contacts, that's 10-20 new clients at virtually no marketing cost. How AI Reactivates AI doesn't just blast your database with a generic email. It segments and personalizes: - Former clients: "Hi Maria, it's been about a year since we completed your estate plan. Would you like to schedule a
