Overview
Mass tort is a volume game, and most firms are playing it with a peashooter. You're running ads for Camp Lejeune, Roundup, AFFF, talcum powder, NEC baby formula — whatever the current mass tort is. You're spending serious money. $50,000, $100,000, sometimes $500,000 per month in advertising. And every lead that comes in needs to be qualified fast, because your cost per acquisition is already through the roof. So what happens? A lead fills out your form at 8:47 PM. Your intake team went home at 6. The lead doesn't get called until tomorrow morning — if they're lucky. By then they've filled out 4 other forms (because mass tort leads always fill out multiple forms). The first firm to qualify and sign them wins. Speed isn't just important in mass tort. It's everything. The Scale Problem Mass tort campaigns can generate hundreds or thousands of leads per day during peak advertising. No human intake team scales with that. You either hire an army of intake specialists (expensive and inconsistent) or you use an answering service (slow and terrible at qualification). AI handles 10 leads or 10,000 leads with the same quality. Every single one gets called in under 5 seconds, qualified against your specific criteria, and routed to signing or rejection immediately. The Qualification Complexity Each mass tort has specific qualification criteria: - Camp Lejeune: Stationed or lived at Camp Lejeune between 1953-1987? Duration? Specific health conditions? - Roundup: Used Roundup for how long?
